Bold Enrichment Overview

Build your weekly schedule with either a full day Major or two half day Electives.

Ages 14-18 June 27 - August 7
(weekly sessions)
Tuition: Residential $2,295Commuter $625 Included: Meals + course supplies

* Not Included: transportation + weekend fees

Apply Now

About Digital Marketing

Marketing is, in many ways, the backbone of global commerce. When at its best, effective marketing connects willing buyers and sellers, encouraging them to engage in mutually beneficial transactions. Never has the potential for this been greater than right now, with the use of effective digital marketing strategy and tools. Learn how some of the world’s best digital marketers formulate these strategies and utilize these tools. Then learn to do it yourself.

Topics in this elective include market research, pricing, communications, the development of strategies and much more.

You will learn through real-life case studies of global brands such as Apple and Tesla and get hands-on experience with the top digital platforms such as Google Ads as well as Facebook and Instagram Ads. At the end of the week, you will put your skills to the test in a culminating project by taking on a challenge within the tech or luxury goods market and will present a marketing strategy to the class. This summer business program will set you up with an important baseline no matter what you aspire to do in the future.